2016-06-07 · The Content Trap. by. Bharat Anand. 4.22 · Rating details · 675 ratings · 75 reviews. For readers of "The Innovator s Dilemma" comes an incisive new approach to one of the key questions of our time how to thrive rather than be destroyed by digital transformation from Harvard Business School Professor of Strategy Bharat Anand.
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Through Cable networks, Personal computing, Print Media, Education, Music concerts and Advertising Praise for The Content Trap “Today, to some extent, every company is a media company, but Anand emphasizes that it’s not just about the content you create; it’s the connections you make that matter—the platforms and network effects.”—Doug McMillon, CEO, Wal-Mart Stores “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that 2017-11-04 “My favorite book of the year.” —Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.Explore the new Oilfield Glossary · # · a · b · c · d · e · f · g
That will always be the root of competitive advantage. "The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. Connections, not content, are king.
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Get your Kindle here, or download a FREE Kindle Reading App. Prof. Anand does an outstanding job of explaining the content trap and the power of connections. With a clear set of examples, he walks the reader through how content is only one part of the picture. Technology is a key enabler but not as critical as implementing the right connections. If you are transforming your company, read this book.
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Stories from the field: Tencent, virtual giants. Like many online sites, Chinese Internet company Tencent gave consumers the ability to purchase clothes, pets, guns, and food, but with one important caveat: All Tencent’s products were virtual goods existing only in the online world and purchased predominantly with the firm’s virtual currency – Q coins.
The Content Trap 作者 : Bharat Anand 出版社: Random House 副标题: A Strategist's Guide to Digital Change 出版年: 2016-10-18 页数: 464 定价: USD 28.00 装帧: Hardcover ISBN: 9780812995381 Protecting popular content rather than leveraging it, and ignoring context by blindly following “best practices” can lead to the content trap. “Focus on your relationships with individual customers one by one, or on the content you produce for each of them,” the author writes, “and you’ll miss the secret of success in a connected world.” The Content Trap: A Strategist's Guide to Digital Change Audible Audiobook – Unabridged Bharat Anand (Author), Jason Culp (Narrator), Random House Audio (Publisher) & 0 more 4.3 out of 5 stars 119 ratings The Content Trap is brimming with fascinating examples, applied theory, and new insights that go beyond the hype and reveal the dynamics that are crucial for all organizations aiming to succeed in today's increasingly digital environment. “The Content Trap by Bharat Anand is a rare book that is both extremely personal, because of what Harvard University—where he teaches—is being forced to acknowledge in the rise of digital education platforms, and simultaneously academic, because of the extensive, real-life examples he has accumulated to illustrate smart theories around the dilemmas and challenges we all confront in this era of endless digital-led transformation.